DOOR
EGON DE BRUIN

11 AUGUSTUS, 2016

An idea worth spreading indeed. Watch the TED talk by Yale’s Nicholas Christakis (below). As eye-opener for how your social networks influence your behaviour unconsciously.

Christakis tells and visualises how we are all part of interconnected social networks of friends, family, colleagues and neighbours. He has tracked how a wide variety of traits — from happiness to obesity — can spread from person to person. I find it amazing to see how our location in the network might impact our life in ways we don’t even notice. How ideas and behaviours travel throughout our human networks.

That is one of the fundamental insights our change approach for organizations is based on. We identify informal influencers within companies. We then work with these social and professional hubs. Together we design a set of positive behaviours and support those hubs to spread them. The hidden network will do the job next!

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