We made sustainable living easy and fun for 27,000 Dutch people.
Ever wondered what difference you make in today’s complex world? Too busy to put your values into action? You are not alone. Back in 2009 we noticed that a substantial number of people was struggling with the relationship between their own everyday behaviour and worldwide poverty and pressure on the environment. If you are a part of the problem, you can also be part of the solution. People were on the lookout for tools and support to make a difference. That is why we had set ourselves the goal to create a service for people who wanted to tackle their intention-behaviour gap.
Platform and social network app
How it worked.
Social media and social sciences boosted community and behavioural impact
Smart social media strategy
Built-in viral and game elements
Range of behaviour mechanics deployed
Dedicated community management
structurally changed behaviour
6900 people checked their bank's sustainability benchmark score and poked their bank about it.
8900 people opted out of phone book delivery. This has saved 16,000 kilos of paper and 140 trees.
3600 people have changed their driving style. This could save 410,000 litres of fuel.
6000 customers asked their energy supplier to invest more in green energy production.
2000 wanted to cut down on meat. Could save 6 millions litres of water.
5400 customers asked brand owners about decent working conditions in their clothing factories.
- Participants engaged with all partner content 67% 67%
- Bought energy saving product at partnering webshop 15% 15%
- Opened savings account at partnering ethical banks 12% 12%
- Switched to green energy suppliers 6.5% 6.5%
Effective for our sustainable parters
We offered our partners – ngo’s & sustainable companies – both a fresh and active way of communicating, as well as an effective way to have large audiences actively engage with their content, campaigns, products and services. Each week one or two partners had the full attention of our community. They could profit from their joint network and this way reinforced and boosted each other’s effort to promote sustainable living.