Say people are using your products two billion times every day. In 190 countries. How can you use that to have more positive impact? And be less taxing on the planet? This is Unilever’s major challenge. Lessons on transitioning On 27 November, Snowballs &...
In a large organisation such as Unilever, how do you help colleagues integrate the sustainable growth model into their day to day work activities? How do you go from broadcasting to interacting? Anniek Mauser talks about it in an interview with Communicatie Magazine...
Sign: Behaviour change? Is it the word or something?! Thanks, the neighbours. Say, you are Eugene. You had too much to drink. You stumble out of the pub still holding your drink. On your way home, through the alley, up the stairs. Should you, while zigzagging, happen...
Now here is a nice card for you to to put on the table, the next time you hear someone talking about awareness as if behaviour naturally follows that. Dr Ben Tiggelaar explains in just 40 seconds that 95% of our behaviour is unplanned and automatic. So you need clever...
Book release and challenging workshop about sustainable change with insights from psychology and persuasive technology. About principles of behaviour change and lessons from the field of ‘social e-learning’. Do you want to mobilise your colleagues as a...
Sustainability Day in The Netherlands, I gave a presentation as ‘opening act’ for Michael Braungart, creator of Cradle2Cradle. He was invited by the University of Applied Sciences Utrecht (HU) to inspire students, professors and researchers. And I was invited because...
