Nothing ever moves without motion

Snowballs & Flywheels was a social enterprise who helped people and companies by connecting meaning to motion. Creatively. Effectively. At scale. We did it by using the power of networks: combined forces of peer-to-peer influence, social technology and behaviour dynamics. This combination made sustainable, scalable change possible. This website is an ode to everyone who joined us in action. And maybe an inspiration for others.

Unilever Compass Award
TEDxAmsterdam Award
Accenture Innovation Awards
This was the best internal activation of our sustainable growth strategy I have ever seen!
Katja Wagner

Head of Business Development, Unilever

Snowballs & Flywheels knew how to apply scientific findings on human behaviour change into ICT applications in an excellent way. This combination made them innovative as well as result driven.

Willem Lageweg

Former Director, CSR Netherlands

Snowballs & Flywheels created engagement, enthusiasm and willingness to change.

Sandra Valenbreder

Programme manager, HU

Created a positive buzz and empowered the informal network. You could feel the change, -and measure it-. Colleagues even talked about it with friends, family and customers.

Rob Stolk

VP HR, Unilever

A peer-to-peer approach produces lasting change more quickly and happily (yes, “happily”) than a traditional top-down approach.


The need for change?

Needing to change can come from many sources. Maybe the opening up of new markets is making competition tougher. Maybe new technology means that the pace of change is moving more quickly than your organization can keep up. Or maybe there’s a disruption (social, regulatory, geopolitical, technological or combination) around the corner that means that your current business will soon no longer be viable.
Any one of these can cause your organization to lose its sense of direction or purpose. When that happens, people are not motivated, there’s a lack of cooperation and initiatives that are started to turn this around seem to have the opposite – or at least no lasting – effect.

Creating movement, maintaining momentum

At Snowballs & Flywheels, we tapped into the intrinsic motivation in the people in organizations, discovered authentic ways of connecting it to the organizational goals, and nurtured and expanded small initiatives until they became full-blown movements (the “snowball effect”). And then we helped keep this momentum up with the right kind of interventions and strategies (the “flywheel effect”).

Insights we like to share

Want something like that for your organization or clients?

Snowballs & Flywheels no longer exists. But we have entrusted our prizewinning platform to the hands of the social entrepreneurs of The 2B Collective. And they have developed it further. Their partners are offering the platform to their clients. Accelerate to a sustainable future through gamification.