Snowballs & Flywheels was a social enterprise who helped people and companies by connecting meaning to motion. Creatively. Effectively. At scale. We did it by using the power of networks: combined forces of peer-to-peer influence, social technology and behaviour dynamics. This combination made sustainable, scalable change possible. This website is an ode to everyone who joined us in action. And maybe an inspiration for others.
Snowballs & Flywheels knew how to apply scientific findings on human behaviour change into ICT applications in an excellent way. This combination made them innovative as well as result driven.
Snowballs & Flywheels created engagement, enthusiasm and willingness to change.
Created a positive buzz and empowered the informal network. You could feel the change, -and measure it-. Colleagues even talked about it with friends, family and customers.
A peer-to-peer approach produces lasting change more quickly and happily (yes, “happily”) than a traditional top-down approach.
The need for change?
Creating movement, maintaining momentum
At Snowballs & Flywheels, we tapped into the intrinsic motivation in the people in organizations, discovered authentic ways of connecting it to the organizational goals, and nurtured and expanded small initiatives until they became full-blown movements (the “snowball effect”). And then we helped keep this momentum up with the right kind of interventions and strategies (the “flywheel effect”).
Insights we like to share
Praising yourself for ‘good’ behaviour makes it more likely you will do something ‘bad’ afterwards.” Then what should you do?
Employees are in an identity crisis, asked to be different and behave in new ways. Like teenagers. What can these transformation experts teach leaders?
Organizations want to be responsive to their customers’ movements, to ‘swing’, but mostly they’re simply doing the stasis shuffle – dancing on the spot.
Want something like that for your organization or clients?
Snowballs & Flywheels no longer exists. But we have entrusted our prizewinning platform to the hands of the social entrepreneurs of The 2B Collective. And they have developed it further. Their partners are offering the platform to their clients. Accelerate to a sustainable future through gamification.