Creating a movement for sustainable growth and supporting employees to embed sustainability in their daily jobs at Unilever Europe.
Unilever’s strategy for sustainable growth is inspiring employees, but it is not always clear how to apply it to their personal role. How to effectively increase internal engagement, sustainable business understanding and equip employees to drive change? How to transform from mainly broadcasting to genuine dialogue? When do they feel enabled to contribute?
Together with Unilever Europe we developed a programme and online platform for 2014-2016 to increase internal engagement of colleagues across Europe.
Big success & high impact: the numbers & stories.
Participating colleagues (75% of invited persons)
Pageviews on platform
out of 6 challenges completed on average
shared ideas / wishes / opinions
Has given me extra knowledge about sustainability within Unilever
This made me think differently about our strategy
I have changed one or more behaviours at work
It gave me the opportunity to have a voice in important issues
Pre- and post results of Unilever employee engagement surveys
I believe we are a different kind of business - a force for good
I am able to explain our strategy to friends and relatives
I know what to do in my daily job in order to contribute to our strategy
Sustainability plays a role in the products and services that I / we provide
I see and experience the effect on a daily basis: our sustainable mindset has grown, people have embedded it into their own behaviour at home and at work, many valuable ideas, wishes and needs have been shared and are being followed-through right now.
Genuinely great! This engagement programme creates a positive buzz and strengthens the informal networks here. That is incredibly important. You can feel the change, but more importantly, we see it reflected in the figures of our employee satisfaction surveys. Colleagues talk enthusiastically with friends, family and customers about the programme. This helps our external reputation, which also helps attract the right people to deliver our sustainable growth strategy.