Purpose comes sneaking in as driver for corporate change

BY
EGON DE BRUIN

AUGUST 30, 2016

A hopeful and interesting trend I just read in an interview with Liesbeth Dillen, mentor and coach of future leaders of companies such as Volvo and Coca Cola. Dillen herself was destined to become CEO of IKEA Netherlands, but has chosen to support others in being resilient and happy. She spots that meaning and purpose now is the main driver for future leaders: ‘Happy is the new rich’. What drives them is ‘return on society’, a model she has experienced herself to be successful at IKEA.

This perfectly fits the findings of positive psychology’s pioneer Martin Seligman. He states that happiness has three dimensions that can be cultivated: the Pleasant Life, the Good Life, and the Meaningful Life. The last one is a life in which we find a deep sense of fulfilment by employing our unique strengths for a purpose greater than ourselves. Seligman’s research showed that pursuing this was the strongest contributor to life satisfaction. Meaning makes you happy.

It makes mé happy to see meaning and purpose becoming a compass for both individuals and organizations to flourish.

Here’s the full interview (in Dutch).

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